New Found Love // L'Orgine SS18

L’ORIGINE represents a global development of Afro Diaspora culture: Urban Afroism. Established in 2015 and based in Amsterdam, the brand operates across platforms ranging from menswear to lifestyle coverage and heritage building, at once reflecting and engaging the growing awareness of urban youth ever connected to their roots. Displaying this through substantial but distinct content. Leading this ambiguous practice is a strong emphasis on experimentation and collaboration, without losing the unique vision. The synthesis of upmost creative minds translates through the development and presentation of masterpieces with their own narrative and directive.

For SS18 L’ORIGINE aims to portray how opposites, like complementary colours can look good or how black people and white people look good together. L’ORIGINE wants to show that all opposites are actually each other’s halves and when they come together they empower each other. Every Picture has it’s own title with the brand taking inspiration from the impressionism movement and painters like Monet in picking their colours and creating the set for the lookbook. The set has a transparant canvas as background. This symbolizes no prejudice, everything should be open and clear for everyone. 

'Blocking Inside Out, Outside In'

'The Invisible is Visible Inside'

'Leaning on Each Others Strength'

'0,5X + 0,5Y = 1 Direction'

'Moving Stronger As One'

'The Circle of Arms'

'The Circle of Arms'

'Soft Toned Differences'

'Opposites Attract and Enhance'