Introducing ARKET

The H&M Group’s vast clothing empire just got a little bit vast-er. Joining COS, & Other Stories, Weekday, Monki, Cheap Monday ARKET is basically a high-end version of H&M itself, and specializes in functional, premium men’s and womenswear based off archival wardrobe staples.
“ARKET’s mission is to demoratise quality through widely accessible, well-made, durable products, designed to be used and love for a long time” states the new brand’s press release.

Included in the retailer’s debut collection are 2-in-1 jackets, selvedge denim and travel luggage, with a bucketload of anyone-could-wear-it wardrobe staples.

ARKET launches with prices ranging from £19 for a T-shirt to £250 for a 2-in-1 parka. Check out a selection of pieces from ARKET’s debut menswear collection, which launches at the London store August 25th, with future european flagships in the works.