Gucci // Resort 2018

Alessandro Michele's tenure so far at Gucci could best be described in one word: more. In the two-and-a-half years since he was named creative director of the Italian label, Michele has brought the house back to white-hot status with an aesthetic that doubles down on more. There's more colour, more fur, more embroidery, appliqués, embellishments, and artisanal touches (sometimes seen in one garment alone) added to everything from sweatshirts to black tie dinner jackets.

Since Michele's reign the brand is reporting record sales so it seems, he is never not capable of doing more...Just take a look at the latest Cruise 2018 Lookbook showcases an epic 93 looks!

If there's one thing the lineup of luxury outfits proves, it's that Michele's well of ideas shows no signs of drying up anytime soon. Michele excels at mashing up disparate inspirations (royalty, rebel style, and the Renaissance, to name a few) to create outfits you've never seen before. But maybe the most exciting thing about this fresh batch of Michele designs is realising that the silhouettes, colours, and piled-on pieces that were radical by 2015 standards just look right for 2017. It's one thing for a designer to get customers excited about opening up their wallets, but it's quite another (and much bigger) thing to usher in an entirely new aesthetic to the mainstream for a signature label that leaves you wanting more season after season.