Pharrell Williams x Uniqlo UT SS14 “i am OTHER” Collection

Announced as the new face of Japanese high street brand Uniqlo, Pharrell Williams releases his collaborative unisex collection featuring a variety of graphic t-shirts and hats. Adorned with statement slogans such as ‘Unlike Any Other’ and ‘The Same Is Lame’- all of which pay homage to Pharrell’s personal, slightly quirky dress style. 

The singer who has taken the world by storm with his single ‘Happy’ is no stranger to designing apparel. Alongside Nigo (the same Nigo who was recently made Creative Director of Uniqlo), Pharrell established the brand ‘Billionaire Boys Club’ in 2005, and it is now a popular favourite amongst celebrities. 

Watch the exclusive behind- the- scenes interview with the singer/ songwriter above.

The collection will include 26 styles and launches on the 14th of April online and in-store.