Brand Profile_Aqua by Aqua S/S '12 Men's Lookbook

London based brand Aqua by Aqua have just released their latest men’s lookbook for S/S '12. The brand is best described as ultra cool and subtly casual. Although not really a trend setting brand that steps out of the boundaries from mainstream high-street rivals, the collection brings its own identity with its selective graphical elements and fabric direction. 

The main dominance of the range is sportswear/streetwear, with an incorporation trending African inspired prints and individually hand splashed bleached fabrics, applied to both shirts and shorts. There is also familiar staple pieces - with a good range of chino colour options and a classic jeans (all tailored to a Japanese fit guide).

As well as the more directional pieces, the collection boasts an expansive range of minimalist-bold graphic tees, mainly using a simple equilateral triangle as the basis for each design.

All clothing is available online at Aqua by Aqua as well as the Leeds and London Beak Street stores.