Prada // SS20

Entitled “OPTIMIST RHYTHM,” Prada presented their latest collection comprising of the usual tailored Italian staples, including several double-breasted blazers, striped button-up shirts and minimalistic pea coats offered in solid and checked options. The brand grounded the range in neutrals like navy, tan and grey, while sporadic pops of bubblegum pink and baby blue lent a cheerful nod to the spirit of “enjoyment” that inspired the assortment throughout. Meanwhile, the print selection spoke directly to today’s influx of technology, as insignia of cassette tapes and video cameras gave a quirky take on retro-futurism.

Prada also made it a point to play with contrasting lengths and silhouettes in order to give the pieces more dimension. Elongated, boxy polo tops pitted against knee-length shorts, for example, are meant to challenge the conventional form and typical perception of body shapes. On the flip side, the more classic styles like zip-up hoodies and nylon jackets worked to add a sporty touch to the looks, rounding it all out.